We are back from our short vacation in Vienna with a very interesting video about how to design successful logos. Enjoy it!
It’s summer and in Darma we thought these will be really calm months (speaking from the work perspective). Once again, we were wrong! we have so much work, we are even a little bit stressed. Luckily, this morning came to me this video and it reminded me how important it’s to let things flow. After all, we are made of water, why shouldn’t we be able to adapt and get into the circumstances?
Be water, my friend.
PS: Well, I must also confess that I love the aesthetics of the films of Bruce Lee. Nothing can be so kitsch and yet so inspiring!
More than once I cursed myself for not having another profession, “I should have been an accountant”, “Had to studied philosophy” “Must become a plumber” (and make a lot of money). What? Impossible! I had to dedicate my youth to a profession in which a simple comment can strike down your motivation and mark you for life. All creative professionals remember a heartless teacher or a senseless criticism and despite all, here we are! We can’t imagine ourselves in the shoes of any other professional, we love what we do and we don’t give up!
This is a message to all students and trainees: you are not as bad as they say, and not as good as you think. You can survive and, sometimes, even have fun! The secret? work, work work and work, and, after that, keep on working! And if even then you have “one of those days”, take a break, refresh your ideas and reinforce your motivation with these inspiring and beautiful posters.
NOTE: If you are not a beginner, you will surely encourage yourself too, life’s also hard out there…
Even if you are an experienced creative, sometimes it’s good to look back and remember these sacred rules that all trainees know by heart. Recall will give a bit of fresh air to your ideas and get you out of a mechanical method of work. I love going over and over again my books from college and challenge myself, looking for different creative techniques. I would say that, almost always, this helps me when I’m blank.
1. Stay engaged with the objectives
2. Open your mind, use the five senses
3. Separate the creation phase of the evaluation
4. Avoid the spoilers of ideas, surround yourself with a proactive team
5. Use sketches
6. Bring the product to the limit: do not stop picking up new ideas even if you have found a good one
7. Mistakes are good, can lead you to better ideas
8. The quantity (of ideas) leads to quality
9. Develop your sense of humor
10. When the brainstorming is finished do not test the ideas immediately, keep a safe distance, more objective.
The famous “Keep calm and carry on” poster was created in 1939 by the british governent to raise the morale of the people at the beginning of the Second World War. Is curious but, due to poor distribution, the poster had no success. At the beginning of the XXI century, it’s recovered and comes into fashion, causing a large number of interpretations and parodies.
Those are the posters we like the most: