Fortunately or unfortunately, the brands are part of our life and, even more, are set in our brain in an almost alarming way. We are able to identify more logos than featured works of art and to sing more jingles than songs that have sold thousands of albums around the world. Advertising is almost universal, timeless and, in some cases, when that advertising gets old, it becomes “art” (see Coca-Cola or Pepsi vintage posters).
Don’t you believe it? Well let’s do a test, how many brands can you identify in the following pictures?
By the way is an initiative of Dorothy, a design studio in New York.
A few months ago, during the Fashion Week in Milan, IKEA launched a very interesting ad campaign. Ikea decided to sabotage its own posters around the city in the purest Banksy graffiti style. This is just an example of how, in advertising, something damaging can turn into an opportunity, and even we like it or not, Ikea has known how to take advantage of it.
That’s how they did it:
Banksy used the Ikea topic in one of his works. The graffiti shows a punk teenager reading the instructions to assembly a “Large Graffiti Slogan.”
This makes me think about the first Banksy’s film Exit through the gift shop, and the recommendation he gave to Thierry Guetta: “do some art”. Sometimes, this is a dangerous advice, but all’s fair in capitalism and advertising, isn’t it, Banksy?