A few months ago, during the Fashion Week in Milan, IKEA launched a very interesting ad campaign. Ikea decided to sabotage its own posters around the city in the purest Banksy graffiti style. This is just an example of how, in advertising, something damaging can turn into an opportunity, and even we like it or not, Ikea has known how to take advantage of it.
That’s how they did it:
Banksy used the Ikea topic in one of his works. The graffiti shows a punk teenager reading the instructions to assembly a “Large Graffiti Slogan.”
This makes me think about the first Banksy’s film Exit through the gift shop, and the recommendation he gave to Thierry Guetta: “do some art”. Sometimes, this is a dangerous advice, but all’s fair in capitalism and advertising, isn’t it, Banksy?
- New Banksy artwork critiques London Olympics, perhaps(lostateminor.com)
- London’s latest Banksy: graffiti artist’s new work gets protection(thisislondon.co.uk)
- Banksy Jubilee graffiti springs up overnight on London street(telegraph.co.uk)
- Recreating iconic Banksy images as photos (boingboing.net)
- Banksy artwork destroyed by Melbourne builder (telegraph.co.uk)
- Guess What? Not All Street Art is Banksy (laist.com)
- ‘You Are Not Banksy’ photo series recreates Banksy’s satirical street art in real-life (deathandtaxesmag.com)
- Review: Banksy by Will Ellsworth-Jones (guardian.co.uk)
- Want a Banksy Temporary Tattoo? Here You Go (bellasugar.com)
- Banksy va alle Olimpiadi, con due nuovi graffiti (Cooked News)