Creative challenge completed: the non traditional solution for a traditional print media

Sonera express the speed concept of its 4G technology through a mobile game in a traditional and static media. Great!
Agency: DDBHelsinky

Don’t give up, beginner! Inspiring visual advices for new creative professionals

More than once I cursed myself for not having another profession, “I should have been an accountant”, “Had to studied philosophy” “Must become a plumber” (and make a lot of money).  What? Impossible! I had to dedicate my youth to a profession in which a simple comment can strike down your motivation and mark you for life. All creative professionals remember a heartless teacher or a senseless criticism and  despite all, here we are! We can’t imagine ourselves in the shoes of any other professional, we love what we do and we don’t give up!

This is a message to all students and trainees: you are not as bad as they say, and not as good as you think. You can survive and, sometimes, even have fun! The secret? work, work work and work, and, after that, keep on working! And if even then you have “one of those days”, take a break, refresh your ideas and reinforce your motivation with these inspiring and beautiful posters.

NOTE: If you are not a beginner, you will surely encourage yourself too, life’s also hard out there…

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The ten commandments of creativity

Even if you are an experienced creative, sometimes it’s good to look back and remember these sacred rules that all  trainees know by heart. Recall will give a bit of fresh air to your ideas and get you out of a mechanical method of work. I love going over and over again my books from college and challenge myself, looking for different creative techniques. I would say that, almost always, this helps me when I’m blank.

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1. Stay engaged with the objectives

2. Open your mind, use the five senses

3. Separate the creation phase of the evaluation

4. Avoid the spoilers of ideas, surround yourself with a proactive team

5. Use sketches

6. Bring the product to the limit: do not stop picking up new ideas even if you have found a good one

7. Mistakes are good, can lead you to better ideas

8. The quantity (of ideas) leads to quality

9. Develop your sense of humor

10. When the brainstorming is finished do not test the ideas immediately, keep a safe distance, more objective.

The (almost creepy) power of the color in our purchase decisions.

Though there are many factors that influence how and what consumers buy, color is one of the most powerful weapons to persuade people. When launching new products it’s important to consider that consumers place visual appearance and color above other factors such as sound, smell and texture.

Whether you’re a consumer or if you work for “the dark side”, after reading this post, your visit to the retail store will never be the same.

85% of the shoppers place color as a primary reason for why the buy a particular product. Other factors as smell or texture are insignificant. It’s also very important to take care about brand color, using the corporative chromatic range increase brand recognition by 80%. Did you know that brand recognition is directly connected with customer confidence?

Pychology of color is used in design to empower the message. It’s true that cultures understand colors in different ways, but generally, colors arouse the same feelings. Here a basic diagram:

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Color also attracts different typology of customers and changes shopper behauvior. Red, orange, black or royal blue are more pregnant for impulsive shoppers. These colors are able to “speed” the buying decision, that’s why are used in outlets, fast food or clearance sales.

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Tradicional buyers sympathize with pastel tones (rose, sky blue, pink, aquamarine, lavender, peach…) and mostly are used in clothing stores, boutiques, etc. These color shades slow down and calm the shoppers, making them feel more comfortable in the store.

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The navy blue, teal and, in general, all the “cold” colors suit the shoppers on a budget, inspire confidence and loyalty, so they’re used in banks and shopping malls.

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But is color the only difference between a consumer purchasing an identical item at one retail shop over the other? Definitelly not, the power of the words, or the evironment of a store, the behavior of the employers, etc. make some brands more customer friendly than others.

IKEA does Banksy

A few months ago, during the Fashion Week in Milan, IKEA launched a very interesting ad campaign. Ikea decided to sabotage its own posters around the city in the purest Banksy graffiti style. This is just an example of how, in advertising, something damaging can turn into an opportunity, and even we like it or not, Ikea has known how to take advantage of it.


IKEA, guerrilla, advertising, milan fashio week, Banksy, graffiti, street art, design, contrapublicidad.

That’s how they did it:

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Banksy used the Ikea topic in one of his works. The graffiti shows a punk teenager reading the instructions to assembly a “Large Graffiti Slogan.”

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This makes me think about the first Banksy’s film Exit through the gift shop, and the recommendation he gave to Thierry Guetta: “do some art”. Sometimes, this is a dangerous advice, but all’s fair in capitalism and advertising, isn’t it, Banksy?

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