Even if you are an experienced creative, sometimes it’s good to look back and remember these sacred rules that all trainees know by heart. Recall will give a bit of fresh air to your ideas and get you out of a mechanical method of work. I love going over and over again my books from college and challenge myself, looking for different creative techniques. I would say that, almost always, this helps me when I’m blank.
1. Stay engaged with the objectives
2. Open your mind, use the five senses
3. Separate the creation phase of the evaluation
4. Avoid the spoilers of ideas, surround yourself with a proactive team
5. Use sketches
6. Bring the product to the limit: do not stop picking up new ideas even if you have found a good one
7. Mistakes are good, can lead you to better ideas
8. The quantity (of ideas) leads to quality
9. Develop your sense of humor
10. When the brainstorming is finished do not test the ideas immediately, keep a safe distance, more objective.